The Kikkoman Chronicles by Ronald E. Yates
The Kikkoman Chronicles by Ronald E. Yates. Combining ancient craftsmanship with modern technology and marketing innovations, Japan’s Kikkoman Corporation has quietly become a $2 billion market leader. This book tells the fascinating story of how Kikkoman changed the course of international marketing, shrewdly adapting to 20th-century realities while never turning… Continue reading
