The Kikkoman Chronicles by Ronald E. Yates
READERS/FOLLOWERS: 2,072 The Kikkoman Chronicles by Ronald E. Yates. Combining ancient craftsmanship with modern technology and marketing innovations, Japan’s Kikkoman Corporation has quietly become a $2 billion market leader. This book tells the fascinating story of how Kikkoman changed the course of international marketing, shrewdly adapting to 20th-century realities while… Continue reading