The Kikkoman Chronicles by Ronald E. Yates.
Combining ancient craftsmanship with modern technology and marketing innovations, Japan’s Kikkoman Corporation has quietly become a $2 billion market leader. This book tells the fascinating story of how
Kikkoman changed the course of international marketing, shrewdly adapting to 20th-century realities while never turning its back on centuries of tradition.
Hardcover: 224 Pages
Publisher: McGraw-Hill; 2nd Edition (October 31, 1998)
International Business & Investing
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About Ronald E. Yates: Ronald E. Yates is an award-winning author of historical fiction and action/adventure novels, including the popular and highly-acclaimed Finding Billy Battles trilogy. His extraordinarily accurate books have captivated fans around the world who applaud his ability to blend fact and fiction.
Ron is a former foreign correspondent for the Chicago Tribune and Professor Emeritus of Journalism at the University of Illinois where he was also the Dean of the College of Media.
His award-winning book, “The Improbable Journeys of Billy Battles,” is the second in his Finding Billy Battles trilogy of novels and was published in June 2016. The first book in the trilogy, “Finding Billy Battles,” was published in 2014. His latest book is entitled The Lost Years of Billy Battles. It is book #3 of the trilogy and will be released in May 2018.
Ron has been a presenting author at the Kansas Book Festival and the Los Angeles Times Festival of Books, among other venues. He is also the author of The Kikkoman Chronicles: A Global Company with A Japanese Soul, published by McGraw-Hill. Other books include Aboard the Tokyo Express: A Foreign Correspondent’s Journey through Japan, a collection of columns translated into Japanese, as well as three journalism textbooks: The Journalist’s Handbook, International Reporting and Foreign Correspondents, and Business and Financial Reporting in a Global Economy.
Before leaving the world of professional journalism where he toiled 27 years, Ron lived and worked in Japan, Southeast Asia, and both Central and South America where he covered several history-making events including the fall of South Vietnam and Cambodia; the Tiananmen Square massacre in Beijing; and wars and revolutions in Afghanistan, the Philippines, Nicaragua, El Salvador and Guatemala, among other places.
His work as a war correspondent resulted in several awards, including the Inter-American Press Association’s Tom Wallace Award for coverage of Central and South America; the Peter Lisagor Award from the Society of Professional Journalists; three Edward Scott Beck Awards for International Reporting, and three Pulitzer nominations.
Ron is a proud graduate of the William Allen White School of Journalism at the University of Kansas and a veteran of the U.S. Army where he served in the Army Security Agency.
- Finding Billy Battles: An Account of Peril, Transgression and Redemption
- The Improbable Journeys of Billy Battles (Finding Billy Battles Trilogy Book 2)
- The Lost Years Of Billy Battles (Finding Billy Battles Trilogy Book 1)
- The Kikkoman Chronicles
- The Reporter’s Handbook
- International Reporting and Foreign Correspondents
- Business & Financial Reporting in a Global Economy
- Aboard the Tokyo Express (a collection of columns translated into Japanese)
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