The Kikkoman Chronicles by Ronald E. Yates

The Kikkoman Chronicles by Ronald E. Yates

The Kikkoman Chronicles by Ronald E. Yates.

Combining ancient craftsmanship with modern technology and marketing innovations, Japan’s Kikkoman Corporation has quietly become a $2 billion market leader. This book tells the fascinating story of how

Kikkoman changed the course of international marketing, shrewdly adapting to 20th-century realities while never turning its back on centuries of tradition.

Product Details:
Hardcover:‎ 224 Pages
Publisher: ‎McGraw-Hill; 2nd Edition (October 31, 1998)
Language: ‎English
Business Infrastructure
International Business & Investing

Amazon Hard Cover Print Purchase Link
http://www.amazon.com/Kikkoman-Chronicles-Global-Company-Japanese/dp/0071347364/ref=as_li_ss_tl?ie=UTF8&linkCode=ll1&tag=colcofpre-20&linkId=023c21f75695afa335c6965dbb2687f4

Author’s Page At Book Marketing Global Network:
https://bookmarketingglobalnetwork.com/book-marketing-global-network/author-ronald-e-yates/

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