The Kikkoman Chronicles by Ronald E. Yates.
Combining ancient craftsmanship with modern technology and marketing innovations, Japan’s Kikkoman Corporation has quietly become a $2 billion market leader. This book tells the fascinating story of how
Kikkoman changed the course of international marketing, shrewdly adapting to 20th-century realities while never turning its back on centuries of tradition.
Product Details:
Hardcover: 224 Pages
Publisher: McGraw-Hill; 2nd Edition (October 31, 1998)
Language: English
Business Infrastructure
International Business & Investing
Amazon Hard Cover Print Purchase Link
http://www.amazon.com/Kikkoman-Chronicles-Global-Company-Japanese/dp/0071347364/ref=as_li_ss_tl?ie=UTF8&linkCode=ll1&tag=colcofpre-20&linkId=023c21f75695afa335c6965dbb2687f4
Author’s Page At Book Marketing Global Network:
https://bookmarketingglobalnetwork.com/book-marketing-global-network/author-ronald-e-yates/
