#Books (A): Business (Infrastructure) – Book Marketing Global Network

The Kikkoman Chronicles by Ronald E. Yates

By Book Marketing Global Network | April 1, 2024 - 3:00 am |April 1, 2024 ###Book Marketing Global Network, #Books (A): Business (Infrastructure), #Books (A): Business (International)

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OUR READERS TO DATE: 278 The Kikkoman Chronicles by Ronald E. Yates. Combining ancient craftsmanship with modern technology and marketing innovations, Japan’s Kikkoman Corporation has quietly become a $2 billion market leader. This book tells the fascinating story of how Kikkoman changed the course of international marketing, shrewdly adapting to… Continue reading →